After focusing most of my writing since 2011 on tech matters, I’m finally switching to writing primarily about what I do the most: using digital media for performance marketing. Articles published here will cover campaign planning, performance evaluation, measurement, attribution and return on investment. Posts may be written in English or Spanish.
My personal webpage & blog. I intend to publish here my new books, research papers, industry-related articles and a every once in a while unrelated blogposts.
World Trade Center Bogotá
Calle 100 #8a-49
Bogotá, DC 110221