Data & media consulting · Panama · Bogotá

Real business results,
not likes.

I use real business data to achieve real business results. Digital should’ve never been about engagement rates: work for return on investment.

Chris Fawcett leading a digital media workshop for a group working on their laptops

For brands, agencies and marketing teams · Panama and Bogotá

Why work with me

Learn the reason behind.

I make media decisions with your real business data and explain each one, so you understand the whole picture.

Business results, not likes

I work with real sales, cost per sale and margins. The goal is return on investment.

Learn the reason behind

It’s not about asking you to blindly follow, but helping you understand the digital media and business landscape.

Deep Facebook understanding

Two years opening and running the local Facebook operation via Cisneros-FASP, and two more on its regional eCommerce team.

Services · the method, step by step

From raw data to decision.

Four stages with the same starting point: your real business data.

  1. 01

    Data-driven planning

    Crunch sales data, cost per sale and ideal margins to create a media plan with a spend projection that fits your budget.

    PlanningMedia plan · Projection
  2. 02

    Martech implementation

    Plan an integration process to automate data capture and analysis, reducing the cost and time it takes to convert.

    MartechCapture · Automation
  3. 03

    Measurement and attribution

    From data hygiene to attribution models: set up measurement so every sale connects to the effort that drove it.

    MeasurementAnalytics · Attribution
  4. 04

    Performance optimization

    Find out whether your current result rate is right and analyze your current setup to find optimization opportunities.

    OptimizationAudit · Setup
Portrait of Chris Fawcett in a jacket with arms crossed

About me

Chris Fawcett

18+ years in marketingPanama and BogotáEx Facebook

I have a great passion for merging data with advertising. I analyze previous campaign data to improve planning, budget allocation, media selection and campaign configuration, with one goal: a higher return on ad spend.

Career

  • 5 years founding and running a tech startup
  • 7 years at an ad agency
  • 4 years at Facebook: Panama operation and regional eCommerce team
  • AdTech lead at a data-driven agency in Bogotá
  • Data and media buying at Panama’s largest agency

Today

  • Founder of ADMIX Data Partners
  • Data hygiene and martech
  • Performance analysis
  • Measurement and attribution
My full story
E-reader showing the cover of the book Nada Social, held in front of trees

Book · 2020 · in Spanish

Nada Social

Under 30 minutesIn SpanishFor brands and agencies

Everything I wish a brand manager knew before working with me. A short book that busts myths about “digital marketing”, written to be dense in practical, immediately actionable information.

About the book

Blog · 2013–2020

Notes on measurement and media.

14 articles on planning, measurement, attribution and digital strategy, mostly in Spanish. The latest:

See all 14 articles

Talks and workshops

What I’ve learned, shared in the room.

Talks and workshops on digital media, measurement and attribution for marketing teams and agencies.

Chris Fawcett presenting in front of a screen in a conference room
Group of professionals on stage during an eventGroup selfie of participants at the end of a training