About me

Chris Fawcett

18+ years in marketingPanama and BogotáEx Facebook

I have a great passion for merging data with advertising. I use previous campaign data to improve planning, budget, media and the configuration of every campaign.

Portrait of Chris Fawcett in a jacket with arms crossed

Hi, my name is Chris and I’ve worked in marketing communications for the last 18+ years. Even though my career has leaned towards what most people would call digital marketing, I strive to work every day to erase a line I personally think should have never been drawn in the first place.

I’m really fond of the process of analyzing previous campaign data, crunching numbers, and using the extracted info to improve planning, budget allocation, media selection and distribution, and campaign configuration in order to obtain a higher return on ad spend. I believe most campaigns, regardless of how well implemented, have room for improvement that shows after a top-down, full-spectrum analysis. I particularly love that analysis.

Career

18 years merging data and advertising.

  1. 01

    Tech startup

    Founded and worked on a small tech startup.

    5 years
  2. 02

    Ad agency

    Seven years on the agency side, planning and running campaigns.

    7 years
  3. 03

    Facebook, Panama

    Opened and ran the local Facebook operation via Cisneros-FASP.

    2 years
  4. 04

    AdTech in Bogotá

    Led, remotely from Panama, the AdTech operations of a world-class, data-driven ad agency based in Bogotá.

    Remote
  5. 05

    Facebook, regional team

    Returned to the Facebook operation, now on the regional, eCommerce-focused team.

    2 years
  6. 06

    Panama’s largest agency

    First focusing on data projects, then leading the entire media buying operation.

    Data · Media
  7. 07

    SaaS in Guatemala

    Collaborated with a Guatemalan company expanding their SaaS sales operation.

    Sales
  8. 08

    ADMIX Data Partners

    My own data consulting firm: data-driven marketing, from data hygiene to martech, performance analysis, measurement and attribution.

    Founder

Founder

ADMIX Data Partners

Data consulting for marketing: data hygiene, martech, performance analysis, measurement and attribution.

admixdata.com

About this site

My personal webpage and blog. I publish my books, research papers, industry-related articles and, every once in a while, an unrelated blog post.