Hi, my name is Chris and I’ve worked in marketing communications for the last 13 years. Even though my career has leaned towards what most people would call digital marketing, I strive to work everyday to erase a line I personally think should have never been drawn in the first place.
I have a great passion for merging data with advertising. I’m really fond of the process of analyzing previous campaign data, crunching numbers, using the extracted info to improve planning, budget allocation, media selection & distribution, and campaign configuration in order to obtain a higher return on ad spend. I believe most campaigns, regardless of how well implemented, have room for improvement that shows after a top-down, full-spectrum analysis. I particularly love that analysis.
After founding and working for 5 years on a small tech startup, 6 years in an ad agency, and 2 years working for the Facebook operation in Panama, In early 2020, I decided to move with my long time life partner to Bogota – and then Covid-19 happened. I had to delay my plans of moving and work remotely from Panama leading the AdTech operations for a world-class, data-driven ad agency.
I also provide marketing consultancy services to companies in Panama for both local and regional operations on the retail, ecommerce and financial services areas. I look forward for projects that drive real sales growth and allow a clearly measurable bottom line impact.
My personal webpage & blog. I intend to publish here my new books, research papers, industry-related articles and a every once in a while unrelated blogposts.
World Trade Center Bogotá
Calle 100 #8a-49
Bogotá, DC 110221