Book · 2020 · in Spanish
Nada Social
Everything I wish a brand manager knew before working with me. A short book that busts myths about “digital marketing”, written to be dense in practical, immediately actionable information.
After more than 10 years talking with clients from a tech startup, an ad agency and the Facebook operation, I’ve seen very clearly that there are several concepts you need to understand to use Facebook and Instagram for marketing in a truly profitable way.
This short book explains, in detail, the ideas that bust myths about the way we do “digital marketing”, and how not understanding this new reality hurts brands and brand managers as much as agency strategists and planners who, believing likes and engagement rates matter, throw their budget away.
Who it’s for
- Brand managers
- Agency strategists and planners
- Anyone investing in Facebook and Instagram
What you’ll understand
- What happened to digital media
- Why they are not social networks for brands
- What justified the change, operationally and financially
- Why likes don’t measure results
- Published
- April 2020
- Format
- Kindle